And hopefully, this is the beginning of a beautiful long-term partnership. Once a streamer agrees be Twitch partners and fundraise for you, make sure you show your appreciation! Again, they're working for free, which is an incredibly generous thing to do. That being said, there are millions of streamers in the online sea, so after a few days of no response, you can definitely let it go-be one with the wind and sky. Visit that stream the next day and say hello. Stay in touch.Īfter reaching out, don't disappear. Be gracious and personalize your message-maybe reference a recent stream or an outside interest of theirs. So, you're asking someone to give up their income (or significantly reduce it) so that you can get donations. Whatever you choose, remember that, for many, streaming is their full-time job. Most Twitch streamers have their email address on their profile, which is probably the best way to reach them, but you can also send a direct message through Twitch or try “whispering” to them in their chat box if they're online. Once you have a list of potential partners, reach out.
Treat them like a business owner-and a donor. After all, most of us are gamers nowadays. So before going into this, promise us that you'll leave all your gamer preconceptions at the door. Check out each streamer's channel maybe say hi in their chat box a couple of times.Īlso: while there are Twitch channels for chatting, crafting, cooking, and music, gaming is the non-gender-specific king. Spend some time poking around on Twitch, do your research, and target folks who are likely to connect with your cause. Plus, they have handy-dandy profiles you can read to learn more. This is an easy one! Streamers put their whole lives up there on screen. “But how do I know who likes what?” you may be thinking. Instead, reach out to folks who are passionate about your cause. Sure, you could reach out to 250 Twitch streamers with the same message, but chances are most of them will never write back. Get to know the streamer.Īs a fundraiser, you know the drill: cultivate the relationship and personalize the correspondence. Be authentic, make it memorable, and focus on impact. (And if you don't know the back of your hand that well, spend some time examining it, and then write your narrative.) Craft a superlative elevator pitch before you do anything else. If you're going to pitch your cause to Twitch streamers, you need to know your narrative like the back of your hand. To start, let's break down that crucial first step: finding your streamers. Viewers can donate to your nonprofit directly, or the streamer can donate a percentage of their payout. These folks already have a fanbase tuning in round the clock, so it's just a matter of sitting back and letting your Twitch-lebrities fundraise for good through their charity stream. Here's the TL DR version of how Twitch fundraising works: Nonprofits (AKA you!) reach out to Twitch streamers (AKA broadcasters!) who support their cause.
#SHROUD TWITCH DONATION LIST HOW TO#
How to find streamers for your Twitch fundraiserīefore we set you up with all that IT-expert knowledge, let's cover the Twitch basics. For the low-down on how to fundraise and how to make a donation on Twitch, stream on, friend. With that out of the way, here's the best news: Right now, this is a relatively untapped market-so you can get in early (and prove that you're super hip). And if you're looking for new donors, note that 70% of Twitch's users are between 18 and 34 years old ( Twitch). It's free, there's a mobile app, and you can use it to fundraise-hurray!Ī couple of other facts to get you twitching with excitement: Twitch streamers raised $40+ million in 2018, $55 million in 2019, and $83 million in 2020 ( Forbes). Twitch is the world's most popular livestreaming service, with over 33 million active Twitch users a day ( Statista). Livestreaming is just what it sounds like: broadcasting live video and audio in real-time over l'internet (that's classy for “the internet”). Twitch? Livestream fundraising? “Are those nerds speaking Klingon?” you might be asking yourself.
#SHROUD TWITCH DONATION LIST FULL#
But maybe we should back up a second-or even a full minute. Never fear, nonprofiteer-we've got your answers right here.Īnd while they don't all rhyme, they'll help you navigate fundraising and donations for Twitch like a pro. From finding philanthropic streamers to answering your donors' many questions about how to donate on Twitch, it's a new fundraising frontier for many nonprofits. There's no magic button when it comes to fundraising success, but Twitch comes close.
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